In two days, a conference or trade show brings together more interesting people from your industry than you'd meet in a whole year. Speakers, clients, partners, journalists and competitors you'd like to collaborate with. Almost all of them rush past your stand. What if you invited them to sit down for ten minutes and chat in front of a microphone?
⚡ In 30 seconds
- A podcast set turns your presence at the event into months of content.
- Each interview is a proper conversation: networking with a good excuse.
- Prepare the guest list and questions before you arrive.
- Publish the first clips within 24-48 hours, while the event is still news.
Why record a podcast at an event?
Because it's when you have access to the most valuable people with the least effort. A speaker who wouldn't reply to a cold email will happily say yes when they're twenty metres away and you offer them a coffee and ten minutes of visibility.
What you get out of it
Content
Ten to twenty interviews in a day: enough material for weeks of posts.
Relationships
A relaxed conversation with each guest, away from the noise of the aisles.
Online presence
Live clips and photos that put you at the heart of the conversation around the event.
Drawing people to your stand
A set with cameras and lights catches the eye and sparks curiosity.
Authority
Sitting down with leading figures in your industry links your name to theirs.
Reach
Each guest shares their interview with their own network.
Networking with a good excuse
Networking at events is often awkward: business cards, small talk and half-finished conversations. An interview changes the dynamic. You're not selling anything; you're offering the other person a space to share what they know. And for ten minutes you have their full attention.
The best way to get to know someone at a conference is to ask them something interesting and really listen.
Afterwards, the relationship takes care of itself: you send them their clip, they share it, you tag them, you invite them on for a longer episode. It's a first contact that makes an impression.
Who to interview
| Profile | Why they matter |
|---|---|
| Speakers | They have something to say and an audience that follows them. |
| Clients | Their success stories are your best sales argument. |
| Potential clients | An interview opens doors that a sales visit can't. |
| Partners and suppliers | They strengthen partnerships and show off your network. |
| Event organisers | They often share the content on their official channels. |
How to prepare for the day
Six steps before the event
- 01
Define the goal
Content, leads, reputation? It shapes who you invite.
- 02
Talk to the organisers
Space, power, noise and whether they can help you promote it.
- 03
Set a schedule
Invite people in advance and book 15-minute slots. Leave some gaps for improvisation.
- 04
Prepare just a few questions
Three or four for everyone and one or two tailored to each guest.
- 05
Have the release forms ready
A simple image and voice consent form for them to sign as they sit down.
- 06
Announce it
On social media and in the event app: "Pop over to our set".
Good questions make all the difference. To go deeper, read how to prepare a podcast interview.
💡 Tip
Always open with the same question for every guest. Later you can put together a compilation video of all the answers, which is usually the most-shared piece.
The set you need
An event is a noisy, ever-changing environment, so equipment matters:
- Dynamic or lavalier microphones close to the mouth, which pick up the voice rather than the hall.
- Two or three cameras for a wide shot and a shot of each person.
- Your own lighting: hall lighting is rarely flattering.
- A branded background, clean and recognisable in every clip.
- Headphones for the technician, who monitors the sound throughout.
If you're recording video, you'll find the technical side in how to record a video podcast.
⚠️ Common mistakes
- Setting up right next to the stage speakers.
- Planning 45-minute interviews: at an event, less is more.
- Not getting image consent before recording.
- Publishing the content weeks later, when nobody is talking about the event any more.
What to do with the content
The value doesn't end when the set comes down:
- Within 24-48 hours: vertical clips of each guest's best moments.
- The following week: full episodes on Spotify, Apple Podcasts, iVoox, YouTube and the other digital platforms.
- Over the following months: quotes, articles and newsletters based on the interviews.
- For each guest: their own clip and link to share.
You'll find more ideas in how to promote your podcast on social media. And if the event leaves you wanting more, it could be the start of your own corporate podcast.
🎙️ How we do it at Abbsolut
We build the set, host the interviews if needed, record in 4K and deliver the first clips within 24-48 hours. We can also turn your stand into an experience for visitors. Find out more about our podcasts at events and conferences service.
In short
A podcast at an event turns two days of corridor conversations into months of content, relationships and online presence. Plan the schedule, look after the sound and publish quickly. If you also want to attract visitors to your stand, read a podcast set on your stand.
Shall we bring the podcast to your event?
We're a podcast production company in Barcelona. Tell us about your event and we'll send you a no-obligation proposal.
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