Leaflets, a screen with a video on loop and a bowl of sweets. Most stands look alike and most visitors walk straight past. A simple way to break that pattern is to offer something people can't do every day: sit on a real podcast set and find out what it's like to be interviewed.
⚡ In 30 seconds
- An open podcast set attracts visitors and gets people talking.
- Sessions are short, guided and fun: nobody needs experience.
- Each participant leaves with their own branded clip, and shares it.
- It works at trade shows, company events, open days and corporate celebrations.
The problem with stands
At a trade show you're competing for something scarce: attention. Visitors walk the aisles for hours and only stop when they see something they fancy doing. Hands-on activities work because they put the visitor centre stage.
A podcast also has a special appeal: everyone listens to them, but hardly anyone has ever been on the other side of the microphone.
How the experience works
A typical session
- 01
Welcome
The visitor sits down, puts on headphones and hears their own voice for the first time "like on the radio".
- 02
The conversation
A host leads three to ten minutes of conversation on a light topic.
- 03
The finale
A quick question or a game to finish with a smile.
- 04
The keepsake
They leave their contact details to receive their edited, branded clip.
People forget leaflets, but they don't forget the first time they heard themselves on a podcast.
Activities that work
Six ideas for your set
Quick interview
Three questions about their work, their industry or their vision of the future.
Chat in pairs
Two colleagues discuss a topic we suggest.
Quick-fire questions
Ten questions, ten seconds each. Laughs guaranteed.
Words of advice
"What would you tell someone starting out in your profession?"
Product discussion
They chat naturally about your product or service.
Message to the future
What they expect from the industry in five years' time, to play back later.
To help participants feel at ease, we draw on the techniques in how to overcome your fear of the microphone and the camera.
What visitors take away
- A new, fun experience in the middle of a day spent walking the aisles.
- Their clip as a vertical video, ready to share on their social media.
- A photo on the set with your branding in the background.
- A positive memory of your company, which is worth more than anything.
What your brand gains
| Benefit | How it shows |
|---|---|
| Footfall on your stand | A queue of people and curious passers-by. |
| Leads | Every participant leaves their details so they can receive their clip. |
| Reach | Participants post their clip with your branding. |
| Content | Hours of real opinions for your social media. |
| Recall | Your stand becomes "the podcast one". |
How to get it right
✅ Checklist
- An experienced host who knows how to break the ice
- Short sessions so the queue keeps moving
- Microphones that block out trade show noise
- A highly visible set with your branding built in
- Image and voice consent forms signed at the start
- Clip delivered within a few days, while they still remember
⚠️ Common mistakes
- Leaving the microphone "open" with nobody leading: people won't join in.
- Overly commercial questions: visitors want to have fun, not listen to an ad.
- Not collecting contact details: you miss out on the main return.
🎙️ How we do it at Abbsolut
We design the activity, build the set with your branding, provide the host and technician, and deliver each participant's clip. Find out more in podcasts at events and conferences.
In short
A podcast set on your stand gives visitors an experience they remember and share, and gives your brand footfall, leads and content. If you'd also like to interview the professionals at the event, read how to make the most of an event or conference with a podcast.
Shall we put a podcast set on your stand?
We're a podcast production company in Barcelona. Tell us about your event and we'll send you a no-obligation proposal.
Get a quote
