At a trade show, your stand is competing with hundreds of others. Good design helps, but what really makes people stop is having something to do: an experience they'll want to try and still remember once they get home.
⚡ In 30 seconds
- Hands-on activities draw more people in than any screen.
- The best activity ties in with your brand and gives people something to take home.
- Collecting contact details should feel like a natural part of the experience.
- A podcast set does all three: it draws people in, makes a connection and leaves a lasting memory.
What makes an activity work
- It's clear at a glance: visitors know what to do within two seconds.
- It's short: between two and ten minutes.
- It relates to your brand: otherwise you'll attract the wrong people.
- It gives people something to take home: a photo, a video, a useful gift.
Eight original activities
Ideas for your stand
Podcast set
Visitors get to be interviewed and take their clip home.
Video booth with a question
A camera and a question about your industry. Spontaneous answers for your social media.
Quick challenge or contest
A skill game or quiz with a prize and a leaderboard.
Live demo
Your product in action, with visitors taking turns to try it.
Ten-minute workshop
A short hands-on training session every hour.
Professional portrait
A well-lit LinkedIn profile photo.
Collaborative wall
Visitors share their opinions or predictions about the industry.
Coffee or lounge area
Simple, but good coffee draws people in and keeps conversations going.
We cover the podcast set in more detail in a podcast set at your stand.
How to choose yours
| If you want... | What works well |
|---|---|
| Content for social media | Podcast set, video booth |
| Qualified leads | Workshop, demo, professional portrait |
| High footfall | Quick contest, coffee |
| Positioning yourself as a leader | Podcast set with experts, workshop |
People forget what they saw at a stand, but remember what they did there.
Turn the activity into leads
The activity is the hook; the contact is the goal. Build it in naturally: "Leave us your email and we'll send you your video" works far better than a cold form.
✅ Before the trade show
- An activity that fits your brand and audience
- Staff trained to invite people to take part
- A simple system for collecting contacts with consent
- A plan to send out the keepsake within a few days
⚠️ Common mistakes
- Activities that have nothing to do with what you sell.
- Long queues with nobody managing them.
- No follow-up afterwards: leads go cold within days.
🎙️ How we do it at Abbsolut
We set up a podcast set at your stand with a host, a technician and your branding, and send every participant their own clip. Find out more in a podcast experience for your visitors.
In short
Choose an activity that's simple, short, fits your brand and gives people something to remember. If it also creates content, like a podcast set, you'll keep seeing the benefits long after the stand comes down.
Looking for an activity for your stand?
We'll suggest a podcast experience tailored to your event.
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